About Playbook

AI agents that think like your customers. Simulate thousands of them to predict.explore.test.optimize.ship.

Sonder Models
Simulation Platform

The cmul8 platform

01

Capture reasoning

We distill how your customers actually think—their trade-offs, hesitations, and decisions—from interviews, calls, and behavioral data.

02

Train Sonder models

Our Sonder model family learns your customer's mental models—their language, concerns, and decision logic. Custom-trained for your audience. You own them.

03

Run simulations

The Simulation Platform lets you explore scenarios, anticipate challenges, and optimize outcomes—trustworthy insights in hours, not months.

Stop guessing. Start simulating.

Every product decision, validated. Every customer scenario, explored. Before you build.

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